01 · Brief
A sketch, a sample or a photograph, plus the scent and the retail format. The format decides more than the shape does.
Five stages. The timings below are what happens in practice, not a best case with every approval arriving the same day.
A sketch, a sample or a photograph, plus the scent and the retail format. The format decides more than the shape does.
A physical model is made and agreed before any silicone is cut. Tooling takes eight to twelve working days.
Two rounds. The first is about form, the second about absorption and finish, and they are never combined.
Cast or formed, cured, finished and inspected in one batch, from 500 pieces per form and colour.
Packed to the client's artwork here, with the material declaration and export paperwork in the same consignment.
| Stage | Elapsed | What holds it up |
|---|---|---|
| Brief agreed in writing | 2–4 days | Retail format undecided; it changes the form |
| Model and tooling | 8–12 working days | Model approval, which we will not skip |
| First samples | 7 days | Cure time; plaster does not hurry |
| Second samples | 7 days | Absorption testing needs a full week of readings |
| Production | 3–6 weeks | Ceramic is firing bound; gypsum is cure bound |
The first round answers whether the form is right in the hand and on a shelf. The second answers whether it performs: absorption, cure colour, edge strength, and how it behaves after a week loaded with oil. Combining them means judging a shape while also judging a specification, and something always gets waved through.
Lots are sampled for weight, dimension and absorption against the approved sample, with the readings recorded against the batch number. Rejects are crushed and returned to the aggregate stream; they are never packed as seconds under a client's brand.